Over production of La and Ce products is a common issue faced by rare earth industry and a key problem restricting the healthy and sustainable development of rare earth industry for years. The target for emission reduction and energy conservation significantly pushes further demand for Nd, Pr and other necessary rare earth elements, which undoubtedly widens the over-production issue of La, Ce and other rare earth elements with high natural crustal abundance. It is a collective responsibility of global rare earth industry to find sustainable solutions, develop new applications and build a new customer base. In this webinar, the renowned speakers from the leading global brands will discuss new and potential applications of La and Ce products, new technology developments and so on.